A manufacturing-side guide for brands, buyers and retailers turning an idea into clear, verifiable product requirements.
A useful brief does not have to be a complex drawing. Even at an early stage, separating confirmed requirements from areas where advice is needed can make communication much more efficient.
Commercial basics
Share the sales country or channel, target customer, expected retail position, first-order range and timing. This helps the factory understand product positioning, packing needs and the right development path.
Dimensions and use
Provide external dimensions, intended contents, placement and expected load. If dimensions are open, share the available wardrobe, drawer or door space so both sides can work backwards.
Construction and visual priorities
Mark the selling points that must remain, such as front access, a window, folding, dividers or hanging method. Explain which part of each reference image matters instead of implying a full copy.
Material and color direction
Describe touch, visual tone, color range and cost priorities without locking every specification too early. If swatches or brand standards exist, state the acceptable substitution range.
Branding and packing
List labels, printing, barcodes, instructions, individual packing and carton requirements, with ownership of each artwork file. Any character or protected artwork also requires confirmed authorization and usage boundaries.
State the questions for the factory
Ask clearly about MOQ, sampling, construction risks, packing suggestions and quotation conditions. Structured answers are easier to compare and turn into an approval record.
